What is MCN? | Advantages & Disadvantages | Comparison with AdSense: Hi, Everyone. Welcome to TechTalkies365.com and Today, in this tutorial I will talk about what MCN [Multi-Channel Network] is, what are the advantages of the MCN and What are the limitations or disadvantages of the MCN, should you join into the MCN or not?. I also discuss with you how does it work? So, read this full article from the beginning the end.
What is MCN? | Advantages & Disadvantages | Comparison with AdSense
What is MCN?
The Full name of MCN is Multi-Channel Network. Suppose, a group or company who opens an AdSense account by giving their company name, it is not a normal AdSense, in this group my and your channels are added and the earnings come in the AdSense account of that particular group or company and that particular group or company will give you the payment, Google will not give you the payment. The payment will come from the Google to that particular group or company and that particular group or company will give you the payment. It is a third party and for do this you have to join their group or company. Ok, MCN is certified by the YouTube and YouTube allows it to join into the MCN.
Advantages & Disadvantages Of MCN
Now the point is why will you join into the MCN and what are the advantages of the MCN. There are the advantages of the MCN and also there are the limitations or disadvantages of the MCN. First of all, I will go the positive sights of the MCN.
Advantages of The MCN
If you join into the MCN, then for taking the sponsor in your channel, MCN will help you a lot. Sponsor means to do the promotions of any company. Suppose, I use this microphone of ABC Company, if I take a permission from that company and if I say that I will promote your company by giving the advertisement of your company in my videos and instead of it the company will take some money. This is called Sponsorship. You normally can’t do it I mean you will individually say to the company that I will promote your products such kind of things are very difficult. So, if you join into the MCN, then they will do it in favor of you.
2. Copyright Claims:
If any copyright issue come to your channel, then MCN will help you to remove it. So many guys are very happy after hearing it, yea MCN MCN, but it is not like that. If you use the content of the others, and if it is the outside rule of the YouTube, then MCN will never do anything for you. MCN will do something when you video under the rules of Fair Use. I mean, MCN will remove it. Fair Use is the existing rule of YouTube. They have the direct link with the YouTube. If I do application against it, the YouTube will reply us very late. But, MCM will apply it, then YouTube replies them as early as possible.
But, you never think that after joining into the MCN, you break the all rules and regulation of the YouTube. If the claims come instead of being into the rules and regulation of the YouTube, then MCN will help you a lot to remove it. So many people ask me questions that they are working with the movies or they are working with the dramas, any copyright claims come against them? Actually, they are working with the MCN and they do works under rules of Fair Use. MCN will give you more money if the company profits are huge. So, for this, your channel has to be famous.
That is if I do work or if I make a video with the collaboration of the very popular channel, then if I do the promotion of my channel through the popular channel, then it is called Collaboration. If you join into the MCN, then they will do it for you.
4. Protecting The Content:
So many people ask me that if anybody copies your content and they upload in their own channel, then how do you find it. Then you have to manually search it. But, if you join into the MCN, then they will do it for you. Do they search that who has uploaded this video? And they also report against them.
5. Other Advantages:
Disadvantages of The MCN
Now I will talk about the disadvantages of the MCN:
1. Revenue Split: First problem is Revenue Split. The money which you earn will be divided. That is, you will get something and MCN will get something. Now, how many percentages are divided: It differs from MCN to MCN. Some MCN gets 30%, some MCN gets 40%, some MCN gets 20%. But, the revenue will split. Suppose, if you earn 1 dollar, then MCN will take 30%. And you will get 70%. I mean you earn the money which you have to give the definite amount of percentage to the MCN. If our income is not huge, then what will be your profit if the half percentage is gone! But you will get the profit if you get the all above advantages.
2. Fake Promises: It is a huge issue. Most of the time they keep fake promises. But, I researched a lot and watched that if you don’t give profit to the MCM, then how do they give you profit.
3. Contract: The third problem is the contract. There is a contract of 18 months or 5 years. You never break the contract.
- Trust: Fourthly is Trust. You believe Google or YouTube a lot but you never fully trust on the MCN. Because your remuneration from the YouTube is deposited to the MCN company. Though the MCN Company has legal papers with the YouTube, in spite of being it, you never trust on the MCN Company.
These are the disadvantages of the MCN. I have told previously that there are also some advantages of the MCM. T is the time to choose the right option. But, I must tell you later that which option is the best for you.
Should You Join Into The MCN or Not?
MCN is not perfect for India. The advantages which I have told you collaboration, sponsorship which are not possible to India. There are very few channels who collaborate with my channel. The large channel who don’t want to join in the MCN Company, if they want to collaborate with your channel, then they personally contact you. They don’t want to join in MCN.
You have to understand that you get the advantages from the MCN, but the revenue splits in between you and the MCN Company. But, my personal decision is that it is better not to join in the MCN. Stay with the Google and if you make a good content, then the visitors will increase automatically. But, if you think that I want to join in the MCM, then your channel must be large. If you don’t give profit to the MCN, then they don’t do anything for you. They will help you to solve the copyright issue under the Fair Use.
My Last Words:
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